About the Book

"Start and Scale Your Business at the Farmers Market" is an empowering, practical guide for aspiring entrepreneurs and small business owners who dream of turning their passion into profit at farmers markets. Written with a blend of industry expertise and actionable advice, the book demystifies the process of starting, managing, and expanding a business in one of the most vibrant retail spaces in the world.

At its core, the book is about much more than selling products—it's about building relationships, creating memorable customer experiences, and fostering community connections. The book covers everything from laying the groundwork for a successful launch to mastering the nuances of marketing, branding, and customer engagement. Readers will find invaluable strategies for scaling their operations, adapting to market trends, and maximizing profits without compromising their unique vision or values.

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About the Authors

Vincent Hirth and Matt Brown bring decades of expertise in entrepreneurship, business growth, and the transformative power of farmers markets. Together, they share a passion for empowering small businesses, fostering community connections, and building sustainable local economies.

Vincent is a visionary entrepreneur with over 35 years of experience creating innovative businesses and redefining industries across France, England, and the United States. He has been instrumental in developing thriving farmers markets that provide platforms for small businesses to flourish. His unique ability to anticipate trends and adapt to changing market demands has made him a pioneer in the industry, creating meaningful connections between vendors, customers, and communities.

Matt is an accomplished entrepreneur, advisor, and educator with over 25 years of experience guiding businesses through strategic growth and operational success. He has supported countless vendors in navigating the complexities of scaling their businesses within the farmers market ecosystem. Matt’s expertise in business strategy, finance, and community building has helped entrepreneurs turn their ideas into thriving ventures, while fostering the values of connection, sustainability, and innovation.

Together, Vincent and Matt combine their deep knowledge of farmers markets with a shared commitment to helping others achieve success. Through their leadership and vision, they have created dynamic spaces where entrepreneurs can start and scale their businesses, communities can thrive, and customers can experience the best in local goods. Their work has left an indelible mark on the farmers market industry, and their insights are a guiding light for aspiring business owners ready to embark on their own journeys of growth and impact.

What People Are Saying

"This book is a game-changer for anyone looking to break into the farmers market world. The practical advice and personal insights provide a roadmap for success, whether you’re a first-time vendor or a seasoned entrepreneur. The deep understanding of what makes farmers markets thrive—community, connection, and creativity—makes this a must-read for anyone serious about growing their business."

"I wish I had this book when I started my journey as a farmers market vendor. It breaks down every aspect of building a business in this unique environment, from creating an authentic brand to mastering the logistics of market days. The tips on scaling are invaluable for anyone ready to take their business to the next level."

"This is more than a guidebook—it’s a masterclass in entrepreneurship. The step-by-step approach to starting and scaling a business at farmers markets is both inspiring and actionable. What sets this book apart is the ability to weave real-world experience with innovative strategies, giving vendors the tools to thrive in today’s competitive marketplace."

"Reading this book feels like having a personal mentor by your side. It understands the nuances of farmers markets like no other, and the insights into customer engagement, market dynamics, and growth strategies are unparalleled. I’ve already implemented several suggestions, and the results speak for themselves—higher sales, stronger customer relationships, and more confidence in my business."

"This is more than a business book; it’s a guide to building a sustainable, meaningful venture. The passion for farmers markets and the commitment to helping entrepreneurs succeed shine through on every page. The advice is practical, the strategies are proven, and the encouragement is contagious. If you’re ready to make the leap into farmers markets, this book will be your best investment."